Customer relationship management
Customer relationship management is both more challenging than ever, and more important. For the typical business today, customer relationship management (CRM) must span multiple product lines and service channels , and keep pace with ever-changing competitive and regulatory environments. At the same time, because the internet makes it easy for dissatisfied customers to broadcast their grievances and to find alternative products and services, under-performance in customer relationship management translates very quickly to lost revenue. In today’s marketplace, businesses need to get customer relationship management right, or suffer the consequences.